Jason Aldean just kicked up his new single, “You Make It Easy,” to a whole new level with an intense, three-part video he just released for the song.
In the first clip, you see a guy trying to get his old Dodge Ram truck to start while sitting at a stop light. He’s so focused on getting the stalled engine to start that he’s overcome with joy when it finally turns over. Unfortunately, he doesn’t look to make sure the road is clear, and his truck is instantly t-boned by a tractor trailer.
The rest of the story unfolds from there as we see footage of the guy hanging on in the aftermath of the accident. The story, which plays out over the course of the three videos, also includes footage of the guy in bed and in the bathtub with his love, who we learn is named Grace.
As we listen to their conversation, the guy is constantly telling the woman that she doesn’t have to stay with him and that she could easily find another guy. She repeatedly tells him that she chooses to be with him.
As the video series continues, we learn that while he did survive the car accident, he’s now paralyzed and in a wheelchair. All those conversations about him wanting her to find someone else took place after the accident.
The storyline puts a whole new spin on the lyrics to “You Make It Easy.” This couple has faced a big life challenge together, and they end up celebrating their love with a wedding in the last installment in the video series.
Thanks to a virtual reality headset, the couple is able to have a first dance at their wedding reception, too. It’s a sweet series that’s definitely worth taking 15 minutes out of your day to watch.
In a YouTube interview released along with the videos, Jason and his video director, Shaun Silva, talk about making the videos. The concept started with inspiration from another video Shaun directed for Rascal Flatts — “What Hurts the Most.” That clip featured a love story interrupted by a tragic car accident as well.
As for the new song, Jason first heard “You Make It Easy” while hanging out with one of the song’s co-writers, Florida Georgia Line’s Tyler Hubbard. So far, Jason has had a lot of luck performing songs co-written by FGL’s Tyler and Brian Kelley, including “Burnin’ It Down” and “Lights Come On.”
Jason says, “We’ve had a pretty good run with those guys. So, I called Tyler up one day, and he came over to the house. We basically just got in my truck and rode around for a couple hours listening to songs. I was playing him some of the stuff that we’d already cut, and he started playing some songs that they had written. He played that one almost like it was nothing. Like, ‘Oh yeah, I’ve got this other thing. We just wrote this Friday.’ Then he played it, and I just fell in love with it immediately.”
Tyler ended up giving Jason the song since he was going into the studio soon, and the rest is history. Country newcomer Morgan Wallen is also a co-writer on “You Make It Easy.”
Look for “You Make It Easy” on Jason’s upcoming album, “Rearview Town,” due out April 13.