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Luke Bryan’s new video offers a much-needed shot of hope LukeBryanVEVO

If you spend much time on social media or invest too much in network news, you really can lose faith in humanity. Between random acts of violence, social injustice and political dissent, it seems there is more bad news than good. And some keyboard warriors and trolls do their dead level best to make staying positive on social media a daily battle.

But more isn’t all, some isn’t everyone and most beats none any day, so we’re siding with Luke Bryan when he sings “Most People Are Good.”

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Luke’s current hit single sends an incredibly positive message about humanity and the goodness that it still possesses. “I believe most people are good and most mamas ought to qualify for sainthood,” he sings. He also gives perspective to the simple pleasures that life has to offer that make it all worthwhile with lines like this one: “I believe most Friday nights look better under neon or stadium lights.”

And now, with the companion video for “Most People Are Good,” which just debuted on “Entertainment Weekly,” Luke and his team offer us vignettes that match those lyrics of hope, faith and love.

Looking more pensive than usual, Luke gently leads listeners through the video, allowing each tender and thoughtful line and verse to visually unfold. By the end of the song, stress seems to begin to dissipate, blood pressure feels lower, second chances seem inevitable and it just doesn’t all feel so lousy.

And Luke just seems happily content to be the messenger.

“Most People Are Good” is the second single from Luke’s sixth album, “What Makes You Country.” Written by David Frazier, Ed Hill and Josh Kear, the song is reminiscent of ones from earlier in the Georgia native’s career, like the poignant mega-hit, “Drink a Beer,” and his nostalgic second single, “We Rode in Trucks.”

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As Rare Country previously reported, Luke and his family just took off for Australia where, in addition to being nominated for two CMC Awards—International Video of the Year and International Artist of the Year—he will play CMC Rocks shows in Sydney and Melbourne and then return to the states to play Honolulu.

In April, after playing a rescheduled “Huntin’, Fishin’, and Lovin’ Every Day Tour” show in Albuquerque, New Mexico, Luke will head back out to continue his “What Makes You Country Tour,” including some “XL stadium-sized” shows across the United States. Between those dates, fair and festival season and his “American Idol” judging duties, it looks like Luke is going to be pretty busy until October.

Based in Nashville, Tammy is a 20-year veteran of the country music community. She has worked in marketing, PR and artist development. Follow her @TammyGooGoo and join the conversation @RareCountry
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