Blake Shelton seems to catch a lot of grief on social media. Sometimes it’s about what is perceived as a Hollywood lifestyle due to his involvement with the hit reality show “The Voice,” sometimes it’s about his often misunderstood sense of humor and sometimes it’s because of who he chooses to love — beautiful pop icon Gwen Stefani. Other times it’s his song choices, or one of any number of other things that the easily offended take offense to.
We wouldn’t be surprised if it bothers him sometimes. He’s a good man with a big heart. But we’re pretty sure that he’s also able to let those judgments go because he knows who he is—a good ol’ country boy with a solid foundation at home.
And his new video for “I Lived It” seems to be a scrapbook of his rural roots.
The video, rich with sepia tones, flashes between Blake walking down a sagebrush-lined dirt road and vignettes of what his life was like “back in time.” With every kick of his boot, the Oklahoma native dusts off another throwback photo or video of himself as a young man. And while, at times, the mood seems melancholy, it is, in fact, more thoughtfully introspective.
And while some artists opt for a glammed-up version of themselves in their music videos, in his typical fashion, Blake looks as familiar as always in denim, boots and plaid pearl snaps, a touch of silver in his beard and hair, making those flashbacks to his youth even more poignant.
“I Lived It,” written by Rhett Akins, Ashley Gorley, Ben Hayslip and Ross Copperman, is the second single from Blake’s 2017 album, “Texoma Shore,” which some have called a return to the country sound that made the singer-songwriter a star. “I Lived It” is the follow-up to last year’s No. 1 “I’ll Name the Dogs.” And although Blake didn’t write his new Top 20 single, there’s no doubt in our minds that he lived it.
Check it out live on the “Country Music Freaks Tour” with Blake, Trace Adkins, Brett Eldredge and Carly Pearce. And if you’re in need of a laugh or 10, tune into the new season of NBC’s “The Voice” to watch Blake go toe-to-toe with fellow coaches Adam Levine, Alicia Keys and good friend, fellow artist … and his manager’s wife, Kelly Clarkson.