Watch as "Today" host Hoda Kotb loses it over country sensation Kane Brown MusicAL/YouTube screenshot
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Here in the country music world, hundreds of thousands of people have fallen in love with Kane Brown. From his days singing covers in his bathroom to currently singing his own hit songs onstage, Kane is just one of those people who is easy to fall for.

Just ask NBC?s Hoda Kotb.

RELATED: This was the year that Kane Brown took country music by storm

On Dec. 7, Kane traveled to New York City to perform on “The Today Show,” singing his song ?Hometown? to a bevy of fans watching from outside of the studio. But, it was a new fan inside the studio that seemed to get his attention.

?We love our little Kane Brown,? Hoda excitedly said, as the Rare Country Awards new artist of the year nominee got ready to perform.

As Hoda beamed, Kane talked about his new self-titled album. ?If you listen to it, you?ll learn a lot about me and learn about the people who mean so much to me in my life,? he told Hoda and fellow ?Today? host Kathie Lee Gifford.

RELATED: Ellen DeGeneres just introduced the world to the distinctive voice of Kane Brown

Yet, it was Hoda?s reaction after his performance that we couldn?t help but smile at.

?You just want to crank it up!? Hoda said excitedly. ?That was awesome! That was so edgy and hip! You are awesome!?

Don?t worry, Hoda, we know exactly how you feel. And, don’t forget to vote for Kane for new artist of the year at right now. Winners will be announced Dec. 15. Also, Kane’s new record is out now! Fans can stream it at

Tricia Despres is a senior correspondent for Rare Country, based out of Chicago. Join the conversation on Twitter at @RareCountry. We would love to see y’all there.
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