If you doubted the power of Luke Bryan, you won’t anymore. Chevrolet recently announced the inking of a partnership deal with the country superstar for 2016. Even more impressive is that the car manufacturer parted ways with none other than Kid Rock to make room for Luke.
The Detroit-based General Motors brand ended their relationship with the Motor City-based rocker/rapper last year. While it’s not uncommon for brands to switch spokesmen every now and again, according to the Detroit News, General Motors and Chevy were criticized for aligning themselves with Kid Rock given his past use of the confederate flag.
While Luke had already been using his personal Chevy Silverado truck onstage, he says he’s been inside a Chevy for as long as he’s been able to climb into a vehicle.
“Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” Luke said in a statement. “If you were a Bryan, you drove a Chevy.”
The partnership with Luke is a three-year deal and will include Luke acting as a Chevy brand ambassador promoting not only trucks, but also the entire Chevy brand.