Advertisement
Move over Kid Rock — looks like Luke Bryan wants to take a ride in the driver’s seat AP Images
Associated Press

If you doubted the power of Luke Bryan, you won’t anymore. Chevrolet recently announced the inking of a partnership deal with the country superstar for 2016. Even more impressive is that the car manufacturer parted ways with none other than Kid Rock to make room for Luke.

The Detroit-based General Motors brand ended their relationship with the Motor City-based rocker/rapper last year. While it’s not uncommon for brands to switch spokesmen every now and again, according to the Detroit News, General Motors and Chevy were criticized for aligning themselves with Kid Rock given his past use of the confederate flag.

RELATED: Watch as Luke Bryan struggles to finish singing one of his most emotional songs

While Luke had already been using his personal Chevy Silverado truck onstage, he says he’s been inside a Chevy for as long as he’s been able to climb into a vehicle.

“Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” Luke said in a statement. “If you were a Bryan, you drove a Chevy.”

RELATED: Luke Bryan and Keith Urban just teamed up on one epic performance

The partnership with Luke is a three-year deal and will include Luke acting as a Chevy brand ambassador promoting not only trucks, but also the entire Chevy brand.

Based in Chicago but often in Nashville, Ken Churilla is a contributor for Rare Country. Follow him @KenChurilla and join the conversation @RareCountry.
View More Articles

Stories You Might Like