Keith Urban is stunned over the death of a musical comrade Getty Images/Rick Diamond
Getty Images/Rick Diamond

Many stars in country music have taken to social media following the loss of a dear friend.

Australian music executive and entrepreneur Rob Potts died on Oct. 27, at age 65, following a motorcycle crash in Tasmania.

Not only was Rob a respected man in the country music industry, he was also considered family to many stars in the business, including Keith Urban.

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“Just heard of the passing of Rob Potts … stunned,” Keith tweeted of his former booking agent on Oct. 27. “Deepest condolences to Sally, Jeremy and Rob’s family and friends. Peace be with you all.” Jeremy is Rob’s son and Sally is his ex-wife.

Fellow country star Bryan White echoed the “Blue Ain’t Your Color” singer’s sentiments. He wrote, “So sad to hear about Rob Potts as well @KeithUrban. Rob was a great human being. He brought me to [New Zealand] and treated me like family. Condolences 🙏.”

Chris Young was also among the stars to share condolences after learning of Rob’s passing.


“So sad … he truly will be missed,” Chris wrote. “What a great man and a great legacy.”

As a passionate supporter of country music, Rob wore many hats, including CEO of Entertainment Edge, booking agent, manager, co-founder of the CMC Rocks country music festival brand and concert promoter with Chugg Entertainment. He was the longtime manager of Warner Music Nashville artist Morgan Evans, who is engaged to Kelsea Ballerini. Rob was also a longtime member of the Nashville-based Country Music Association’s board of directors, and was credited with helping bring some of the biggest stars to Australia.

Rob served as a previous chairman of the CMA board’s international committee and the current chairman its Australian advisory group. Earlier this year, the CMA presented him with its Jo Walker Meador International Award in recognition of his drive to support country music’s development outside the U.S.

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“The CMA board and staff, as well as the country music community, is devastated at the news of Rob’s passing,” CMA chief executive officer Sarah Trahern said in a statement. “He was a key driver of our international expansion for the past years and waved the country flag proudly in Australia. On a personal note, my husband Wayne and I have lost a vibrant friend. Rob lived life to its fullest.”

Our hearts and prayers are with Rob’s family and the mourning members of the country music community at this time.

Nashville-based writer and Rare Country contributor Melinda Lorge has always been passionate about country music. Follow her @MelindaLorge and join the conversation @RareCountry.
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