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If you are a Luke Bryan fan, you are going to want to hear this AP Images

With a family at home and a crazy successful career, Luke Bryan likes to plan ahead.

So that’s why the “Huntin’, Fishin’ and Lovin’ Every Dday” singer is already planning out his 2017, which will include his third annual “Crash My Playa” beachfront event from Jan. 19-22.

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With two consecutive sold-out annual events, Luke is heading back to the beaches of Riviera Maya, Mexico for the fan-infused concert vacation getaway. Luke will headline two of the four nightly concerts, with a number of his country music buddies also performing.

“This experience for my fans has more than exceeded our expectations,” said Luke in a recent press release. “From start to finish, everyone has the best time and it’s something my band, crew and I look forward to all year long. We love kicking off the New Year this way!”

While the other performers have not yet been named, past years have featured artists such as Brett Eldredge, Thomas Rhett, Dierks Bentley, Sam Hunt and Cole Swindell.

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Packages include all-inclusive food and drink, 24-hour concierge services, daily onsite activities, and offsite adventures like deep sea fishing, zip-lining, and ATV tours, as well as official Luke Bryan’s Crash My Playa merchandise. Packages go on sale April 25 at 1 p.m. ET for special members and to the general public on April 27 at 1 p.m. ET.

Based in Chicago but often in Nashville, Ken Churilla is a contributor for Rare Country. Follow him @KenChurilla and join the conversation @RareCountry.
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