With song titles like “Hell on Wheels,” “My Kind of Crazy” and “Bottoms Up,” Brantley Gilbert has always known how to amp up his music. Now, he’ll also be amping up NASCAR.

It was announced July 3 that the Brickyard 400, the NASCAR race that runs at Indianapolis Motor Speedway each year, would be renamed this year the Brantley Gilbert Big Machine Brickyard 400, with Brantley not only attending the star-studded event on July 23, but also performing for fans during a pre-race concert celebration.

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“I’m very excited today to officially announce that Big Machine and Brantley Gilbert are joining the Indianapolis Motor Speedway for the 2017 Brickyard 400 NASCAR race,” said Big Machine Label Group President/CEO Scott Borchetta in a prepared statement. (Big Machine is Brantley’s record label.) “Racing has always been part of Big Machine’s DNA, and we’re thrilled to partner with the world’s most iconic racing brands.”

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“We have enjoyed a long-standing relationship with Big Machine, and we’re thrilled to see that expand through this very unique entitlement sponsorship,” added Indianapolis Motor Speedway President J. Douglas Boles in the same press release. “This partnership will bring a big-name artist our fans know and love to IMS, enhancing what already is one of NASCAR’s marquee event weekends.”

We can’t wait to see what Brantley has in store for his fans and NASCAR fans alike.

Brantley Gilbert revs his engines for a once in a lifetime NASCAR opportunity Getty Images/Kevin Winter
Tricia Despres is a senior correspondent for Rare Country, based out of Chicago. Join the conversation on Twitter at @RareCountry. We would love to see y’all there.
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