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You’ve got to hand it to Kid Rock – the Detroit rocker knows how to make a ruckus. And he did just that March 8 when he was featured in an Instagram video for his brand-new line of American Badass Grills. With a huge gun in his hands, Kid looked as if he was in the mood to let his aggression out a bit.

And boy did he.

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“You know what’s America?” the video host asks. “Catapulting foreign-made grills into the sky and shooting them down because they stink. If it’s not made in America like the Kid Rock American Bad Ass Grill, you don’t want it. This is for all you hardworking American badasses.”


Just like @paigemduke said, "If it's not made in America…you don't want it."

A post shared by American Badass Grill (@americanbadassgrill) on

Soon after, the poor grill is strapped in and catapulted into the sky, only to be immediately shot down by Kid Rock himself.

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“This is what we think of made in China,” Kid Rock exclaimed to the camera. “In your face, China.”

“I’m not gonna lie. It is more expensive to make things in America,” Kid Rock says in a press release about the new grills. “But it’s important to me. I love America, and I want to do all I can to create manufacturing jobs at home.”

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