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When it comes to romance, they say opposites attract. That seems to be true in country music as well, at least in the case of Big & Rich. Hit making duo John Rich and Big Kenny are gearing up for the release of their new album, “Did It for the Party,” on Sept. 15. And after nearly 20 years together, they show no signs of slowing down.

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Just what makes them such a successful partnership? “Probably the same thing that made Walter Matthau and Jack Lemon a good duo, or Laurel and Hardy,” says John. “You go down through the great duos and you have very opposite natures coexisting. That’s an interesting thing to people. It’s not an easy thing to do and you don’t see if very often, not [one] that goes on for decades. It’s very rare, unless you are related like the Bellamy Brothers or the Judds. There’s a few that have been able to do it.”

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John says the two men respect each other’s strengths. “He’s better at things. I’m better at things. We both collaborate in the middle,” he observes. “He’s wild out to this direction. I’m wild out to the other direction, and when those two streams—kind of like ‘Ghostbusters’—you see those collaborative streams, when they cross that’s when it’s, like, 10 times as powerful.”

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